How best to use social media to support your sales and marketing

Last week I was invited to talk about how best to use social media at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D ...

Digital Business Community research project

Please take our survey to help design our Digital Business Community. I’m running a research project for a major London University to help companies use digital techniques to improve performance. Your input to our survey thatexplores which topics interest you most and how you prefer to acquire know-how would be really helpful. We all know ...

Do Corporates Actually get Social Media? #sb100

I’ve had the interesting experience this year of being asked to be a judge for the top 100 social media brands. The launch event is tonight and the report is now available here. The number crunching analysis had all been carried out by the organisers Brandwatch and Headstream. As judges we were asked to comment ...

University Research Project

I’m currently doing a research project for a University interested in what parts of their new media, business and computing offers could be interesting for small and medium companies. I’ll be promoting a proper questionnaire in due course but in the meantime I’ve created a test questionnaire which asks a little bit about what things ...

Small companies effective online. 1

Last summer we carried out some research for Yell. Here is Yell’s own press release summary of some of the findings. From European Association of Directory and Database Publishers – original post here. “Yell research: David beats Goliath online as consumers favour smaller firms  – Fri, 09/12/2011 – 13:28. Member news Competing online is enabling ...