How best to use social media to support your sales and marketing

Last week I was invited to talk about how best to use social media at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D printer and a fascinating mobile music demonstration.

I was asked to do a presentation on how best to use Social Media for Small Business based on our current research programmes. Afterwards Simon Morice (who’s team were recording the conference) interviewed me. The bottom line is go out and meet people rather than sitting in the bunker playing with facebook and twitter. How you should use social media to support your activity is outlined in the video.

Hope it’s useful

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