Small Business Research

If you want to know how small companies can use IT and the Internet to improve their marketing and delivery you’ve come to the right place. We also cover workforce development, problems of business growth and what metrics work for a growing small business wanting to keep on track. Last but not least you might ...

How best to use social media to support your sales and marketing

Last week I was invited to talk about how best to use social media at the Creative Digifest at Southampton University. This brought together some interesting presentations on privacy in social media, the setting up of a web observatory plus some more artistic applications of using multiple photographs to reproduce art objects with a 3D ...

What issues do small companies struggle with?

What issues do small companies struggle with?
We’ve been running a survey into what holds companies back from performing as well as they would like. We’ve now got over 100 responses to this so it’s worth sharing the headlines with you. We’ve taken a balanced scorecard approach to this so in effect we’ve asked a headline Question around the major subject areas ...

Digital Business Community research project

Please take our survey to help design our Digital Business Community. I’m running a research project for a major London University to help companies use digital techniques to improve performance. Your input to our survey thatexplores which topics interest you most and how you prefer to acquire know-how would be really helpful. We all know ...

Do Corporates Actually get Social Media? #sb100

I’ve had the interesting experience this year of being asked to be a judge for the top 100 social media brands. The launch event is tonight and the report is now available here. The number crunching analysis had all been carried out by the organisers Brandwatch and Headstream. As judges we were asked to comment ...

University Research Project

I’m currently doing a research project for a University interested in what parts of their new media, business and computing offers could be interesting for small and medium companies. I’ll be promoting a proper questionnaire in due course but in the meantime I’ve created a test questionnaire which asks a little bit about what things ...

Small companies effective online. 1

Last summer we carried out some research for Yell. Here is Yell’s own press release summary of some of the findings. From European Association of Directory and Database Publishers – original post here. “Yell research: David beats Goliath online as consumers favour smaller firms  – Fri, 09/12/2011 – 13:28. Member news Competing online is enabling ...

Premature Scaling – part 2 1

A second Graphic which goes into the basics behind the premature scaling model in more detail. Heartily Recommended and essential reading for anyone who wants to understand the reality of small business life and how they behave. by StartupGenome via   Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with ...

Why small Businesses Fail – premature scaling part 1

This is probably the most valuable and informative business graphic I’ve seen in a long time. I’d advise you to look at it in detail as it’s got a lot of meat in it about when to go forward and when to hold back at different stages of the business. by visually via   Bookmark ...

Small Business Marketing – some findings

Paper presented at conference in Antalya Turkey, 2009. Summarises some of the headline findings from our small business networking projects   Turkey View more presentations from lisa harris Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

How small companies market themselves.

How small companies market themselves.
Some time ago we carried out a research project for BNI (Business Networking International) looking at how small companies promoted themselves and what made them use online tools rather than face to face activity. We interviewed  a wide range of businesses from Europe and the UK. Europe and Asia. On average small company owners spend ...